.... because the story reached legendary status, and every Cadillac in Washington used zip ties to add a set of undies, with skiddies, on their bonnets .... all a bit like Esso did with the tiger-tails in your tank.
In a press conference Kev proudly commented that this was about the pinnacle of his career and as a result, following advice from Turbine Marketing, Kev went all out for the Merch sales, and produced a set of red (and brown .... a colour now known in the rag trade as "Rudd's Crud") "Kev's Own" brand of undies and he even produced his own brand of named brown zip ties.
Kev's standings, and bank account, went up then went stratospheric, when the trend took off in China, where he spoke the lingo, and a billion sales meant that .....