Jabiru advertising

[FlyBoy1960]

What's with the latest advertising from Jabiru. I have been noticing it for the last few months but I just can't work out what they are trying to achieve ?

 

Why are they breaking up the word aircraft into 2 different segments ?    Air.  Craft.  ?

 

Are they planning something in the future like Jabiru water. craft, Jabiru rotor. craft  ?

 

Somebody must know the reason, it's doing my head in every time I see it because I think I need to reach out and let them know of their mistake

[danny_galaga]

Sounds like a clever byline to me. Good. Different.

 

I wouldn't sweat it 😊

[Jabiru7252]

Maybe they (Jabiru) asked AI for an advertising pitch? Or, maybe it's just a reflection on literacy skills?