Kasper:
It is the modern reality and it isn't unique to our organisation and magazine. Every day we get less for more and we see the overpaid execs at the top getting fatter and fatter paychecks.
Hmmm, is there a connection there?
Wasn't "Trickle-down economics" supposed to be the magic pudding, the tide that "lifted all boats"???
Andy:
Your logic makes no sense at all; When consumption goes down, put the price up! Yep that will encourage more people to buy the item! Is there another way? Yep, there are plenty, starting with finding out what the consumers want, then maybe putting the production UP instead of down so that you get economies of scale ... and there are many others. These are not NEW innovations, but it seems they are beyond a lot of business people these days who seem obsessed with costs and profits rather than product quality.