Managing Resources

[Ira Heilveil]

These days, if you use the initials “CRM” most folks in the business world will immediately think you are referring to “customer relationship management,” but in the world of aviation it initially stood for “crew resource management” and now “cockpit resource management.” It has been said that the difference between the “Indians” (the pilots flying single-engine airplanes down low, nick-named such because they often flew Apaches, Seminoles and Tomahawks) and the “chiefs” (commercial pilots flying big jets up high) is that the “chiefs” had more resources at their disposal to manage....http://cftblog.com/?p=935

 

 

[turboplanner]

There's a good solution to that confusion; we could do away with customer relationship management, and we'd get less calls from people who don't know what they are doing asking us to comment on people who do know what they are doing.