I'm a happy little Vegemite

[Guest High Plains Drifter]

...not exactly a joke, but amusing all the same ....

 

PR hacks and wannabe lobbyists take note: for the perfect case study on "How to Fill the Summer News Vacuum with Publicity Money Can't Buy", look no further than the Australian Food and Grocery Council. Somehow they've managed to get the Acting Prime Minister to talk up Kraft Foods', (one of their members) number one product:

 

"I'm a happy little Vegemite,'' Ms Gillard told reporters.

 

"I am a very happy Vegemite eater and there is no way in the world that Vegemite would be banned in this country. Vegemite is part of being Australian, part of our history, part of our future and I'll be continuing to wake up in the morning and having it on my toast.''

 

So how did this priceless celebrity endorsement come about?

 

Crikey - And the Wankley goes to ...Happy little Vegemites - And the Wankley goes to ...Happy little Vegemites